Twitter Marketing (Comprehensive Guide)
Twitter Marketing (Comprehensive Guide)
Twitter marketing has become a complicated channel for
even the savviest social marketers. Twitter has gone from a place for people to
share their every thought into a powerful marketing platform that lets brands
speak to their audience in real-time. With over 321 million monthly active
users, it’s easy to see why companies keep using Twitter after all of this
time. But it’s no longer enough to Tweet about the latest trending topic occasionally.
Like every other social media platform, finding marketing success on Twitter
takes strategic planning and intentionality to stand out and keep your audience
engaged. Let’s talk about the best ways to use Twitter to market your business,
engage with your audience and use the platform to meet your overall social
media goals.
How to use Twitter for marketing
At first glance, it may seem like the only way to use
Twitter is just to show up and start Tweeting. While you do want to be prepared
with plenty of content, there are some strategies that successful businesses
use to stand out on the platform and use it to their advantage. Let’s dive into
some Twitter marketing tips that any brand can use to make the most out of the
platform.
Now you may have found out the picture of the Twitter
platform, it's potential and its marketing power, but before we go into depth
on Twitter marketing, you first have to understand the basics of setting up a
good Twitter account.
Set up a profile on Twitter
Twitter is like most social media sites, the profile
in it is very important, as it determines whether your account deserves to be
followed up and attention by your target audience or not, so you have to pay
close attention to it.
Here are the top three elements of your Twitter
account:
1. Your Twitter account name
This is important and may be overlooked by some
beginners on Twitter, especially when registering a new account, which is that
the username or the so-called Twitter Handle is different from the name of the account
that is displayed. Look at the picture below:
The username is PopSci, the name you choose at the
beginning of the registration, which is unique and cannot be repeated, so you
have to choose it carefully because you can't change it anymore. This is unlike
the name of the Popular Science account that you can change at any time.
What do you do when you want a friend to see a
particular post on Facebook or Instagram, you write down the name of their
account in the comments, right? Or what we call Mention. The same thing happens
on Twitter, so when you want someone or another account to share a conversation
or tweet, you should mention your username, not the account name.
That's why you have to choose a username as close as
possible to your site or company so that other Twitter users can easily
identify you and share any conversation.
2- Twitter profile picture
This is very simple, use the same logo image of your
site or company, or use a professional selfie with a clear background, to give
a professional impression to everyone who visits your account.
3. Bio-on Twitter
Twitter only allows you 160 characters in your account
description, so you should choose this description carefully, and as described
in the previous example, you can place a link to your resume page or "Who
we are" page on your site after you mention several simple words about the
account.
Remember that it is these simple things that will make
anyone decide whether or not to pursue your account.
The nature of the content on Twitter
What makes any content spread so quickly on Social
Media? Of course, you've heard before about viral content that spreads at the
speed of the rocket as soon as it's posted.
This is due to the nature of each Social Media site,
for example, Facebook finds funny clips and family photos the most prevalent.
Instagram, you'll find the most popular photos or
videos of fashion or bodybuilding, because Instagram is a photo site that's
originally a favorite of visual content.
Read also: - How to Profit from Instagram
As for Twitter, it's a more professional site,
preferring new content and exclusive news, and even 71% of Twitter users use it
to learn new news and information.
Did you follow the news of the Samsung Galaxy Fold,
which was talked about by all the pioneers of the phone industry and influencers
around the world? This phone has some technical problems, so Samsung decided to
postpone its market release.
You know, all those problems and flaws in this phone
spread because of Twitter, so that the news sites themselves covering this
event mentioned the tweets of Twitter users in the articles.
This is the nature of the content on Twitter, new
content, exclusive new news, and experiences, and integrated and useful
information in various fields is more prevalent than others.
Twitter's best platform to gather influencers
Let's say you're the owner of a marketing site, What
would happen if someone like Neil Patel, one of the world's most famous
marketers, mentioned your site in one of his posts or Tweets on Twitter...
Wouldn't that be great? This is the real power of Twitter as it brings
influencers in most areas in one place, so Twitter is not a major source of
traffic, but a source of influence.
You can see most influencers in your domain, you can
see what content they're posting and prefer, making it easy for you to
communicate with them.
You can use these influencers to publish your content,
so you get visits to your site or service, or you can promote a specific
service you do either in the field of self-employment or even if you own a
company.
With these influencers, you can easily find out what's
new in your field, so you can easily create new content for your site or even
your YouTube channel.
That's why I consider Twitter to be a gold mine when
it comes to influencers, and later I'll tell you how you can take advantage of
that with a practical example.
How to find influencers on Twitter
Searching for influencers is very simple and you can
use the following tools and methods to find out accurately what you want:
NinjaOutreach: This tool lets you know the most famous
influencers in any field, search the subject or area you care about, and this
tool will take care of the rest.
Buzzsumo: When you're looking for a topic, this tool
extracts the most popular articles posted on social media sites on this topic,
you can easily find out which accounts have posted these articles on Twitter
and get a lot of influencers in your field.
You can register a free account and enjoy many of the
features offered by this tool.
Search on Google: You can find any information,
article or influence on any social media site on Google if you learn how to
search professionally on Google.
Search in Tweets: When you find a tweet with a lot of
interaction — a lot of likes and repostings — you can press the lake button or
repost to see who liked or reposted it.
So you can find a lot of influencers in your field,
this method is very distinctive and easy and doesn't require much effort.
How to connect with twitter influencers
Some of you have a list of influencers in your field
on Twitter, you can communicate with them and benefit from this communication
for the benefit of your site or service, but you have to do it the right way.
You should know that you are not the only one who
communicates with these influencers, and you are not the only one who wants to
benefit from them, so you are not like the child of the beard who just wants to
achieve his interest, but you have to do the exact opposite and you will be the
first.
For example, if I'm communicating with a marketing
influencer, I'll send him a new search for some marketing techniques, or a case
study that might help him with his work or in a new article he writes.
You may have found a problem, a defect, or something
that could be improved on his website or Twitter account, maybe I designed a
new logo or infographic for one of his articles.
I can mention many examples, but I think you
understood the idea, give the benefit first and don't ask for a direct payment,
and with the time you can ask this influencer to cooperate with you.
Is Twitter marketing useful for your business?
Now that you've shown the image in your field and the
size of the influencers and the nature of the content in this field... You know
whether Twitter marketing is really useful to you or not, and if you're still
hesitant, let me help you.
Marketing of new sites and projects
If you want to market for a new site or service,
Twitter will not be the place for you, start first marketing through Facebook
and then Instagram, and after you build a base of followers and interested in
what you offer, turn to Twitter because you then have some credibility, and you
will be influential in your field even if it is simple.
Marketing by twitter influencers
As long as you have a site, company or reliable
service, you need influencers, and if your area is about technology, the
industry in all its fields, Twitter is the first platform you have to take care
of. Whether your area is about fashion, sports or eating, Instagram is your
first choice, and after you build a strong strategy and have followers there,
you can go to Twitter.
A mistake that many people make when marketing on
Twitter
There are many changes taking place in the sources of
visitors... Whether it's Google updates that affect free visitors from search
engines, or From Facebook when you've changed the content display policy
recently, there's always something new.
These changes may affect you negatively or positively,
so you should not put all your eggs in one basket and use all available methods
and tools. All you have to do is set your priorities.
Twitter is a very important source for traffic and
influencers, Instagram or Facebook may be better for your business as you
explained earlier, but that doesn't mean you leave Twitter, on the contrary,
you have to take care of it and make a good plan for it.
As long as you have the resources and time, and you've
been successful on other Social Media platforms, you should use Twitter.
Set a clear target for your content
This is a very important thing that no marketer should
ignore, what is the purpose of the content?
What do you want your audience to do after following this content? Do
you just want to have traffic? Do you want to get leads? Do you want to enlarge
your mailing list?
You need to set this up in advance, and also measure
the results to make sure you're effective about your content or the marketing
method you've followed on Twitter.
As we've explained earlier, Twitter is a place that
brings together influencers, so getting Leads for your business is the best
choice, so try to promote content that brings you as many leads as possible, to
reap the greatest benefits from Twitter marketing.
You can use freely available Twitter tools such as
Twitter Analytics to learn what your audience prefers and achieve your goals.
You can also use link shortcuts like Bitly to rate the
amount of savings you get from your Tweets, and in this way, you can test more
than one style for your Tweets to see which one scored better and therefore use
it more.
To make the perfect tweet on Twitter remember the
following
Twitter allows you only 280 characters per tweet, so
you have to choose your words very carefully, although you must have broken
down your content on several consecutive Tweets.
Tweet at the best of times, Twitter analytics gives
you the best times your followers have, but in general, try to tweet a lot of
tweets on public holidays.
You also have to get a lot of Twitter early and at the
time you're done working in the country you're targeting because these are the
times when people are more likely to follow Social Media.
You have to use the video more, and according to
Twitter, videos increase interaction 10 times more, and images increase the
interaction twice as much as tweets that don't contain images, especially
animated images (GIFs).
Work smartly as mentioned in this article, and you
will achieve your goals
Don't forget to share the topic with your friends in
order to benefit.
