What Is YouTube? How YouTube works?
YouTube It
is an online video hosting service that allows people to share their videos,
Businesses, and individuals use YouTube To share or find videos, including
entertainment, promotions, and instructions.
YouTube is the most popular video hosting service,
followed by similar services like Vimeo, Facebook video and Flickr. Like other
social media channels, YouTube enabled People around the world to interact,
share, and create content across online communities.
Due to its popularity and features, it could be YouTube A
useful marketing channel for companies. Your business can use YouTube to launch
products or promote them, and the expression "personal" brand,
monitor comments, and provide customer service, and help your customers spread
the word about your business.
This guide explains the advantages of using YouTube In
your business, plus tips to avoid potential losses and start earning money through YouTube
What you will learn in this article:
- You will learn YouTube and how it works.
So, let's get started:
What is YouTube and what does it offer?
- YouTube is the second-largest social networking site
and only Facebook comes before it.
- It is the largest video library in the internet world.
- YouTube is the third largest site in the world in terms
of usage or number of daily visitors, and Facebook and Google search engine
come before it.
- It is worth mentioning here that YouTube was originally
owned by Google.
YouTube, through its brilliant way of working, opens up
very large areas and possibilities for profit for anyone, of course, for those
who have the capabilities that qualify them to add attractive content to
YouTube users.
All you have to do to earn from YouTube is that you have
something worth watching, you upload it to YouTube, and you start earning money
through it through Google Adsense program.
The most important statistics for
YouTube in 2020
- There are approximately 2 billion users who use YouTube
monthly.
Statistics sources :
How YouTube works?
Did you know that all this success and popularity that
YouTube has comes not only from YouTube itself, but there are success partners
without them YouTube have not and will not achieve anything?
Yes, the secret to success comes from the idea and this
idea in one way or another belongs to YouTube, but what I mean here is that
there are major factors behind YouTube success, and these factors are important
and necessary for YouTube success and the continuation of this success.
Look at the picture below, then continue reading
1- YouTube
It is the program or platform that owns the system, which
represents the link between advertisers, viewers, and creators of content, and
it is the one that sets the laws and rules that govern the game in all its
stages and aspects.
2- Viewers
The audience that visits YouTube to watch the videos,
whether for fun or learning.
3- Video Creators
YouTube does not create videos for itself. Rather, some
people are users who make videos and upload them to YouTube. Some of them do this
for entertainment purposes and profit or special marketing purposes.
4- Advertisers
The golden rule says marketing goes where the target
customer is. According to previous statistics, YouTube is one of the largest
and most successful marketing channels for advertisers.
This is a brief explanation of how YouTube works :
1- YouTube allows anyone to post videos completely free
of charge.
If you want more details about YouTube, how it works and
use it in making your channel or marketing for your business, then follow the
articles we publish and download this free books:
now let's go back to our article
Why should you use YouTube to advertise?
YouTube has features that allow companies to promote
their videos to people who might be interested in them, targeting customers
based on demographics, topics, or interests.
Advertisers pay each time someone views their video, You
can choose where your ad will appear, what it will look like, and even how much
you are willing to pay.
This is what made advertisers tend to advertise through
YouTube
1- There are many targeting options for the advertisers,
which enable them to target specific categories of potential customers for the
good or service they sell, including :
There are many other targeting options that YouTube makes
available to advertisers, thanks to Google having a huge database of its users.
2- The advertiser pays only if one of the users saw his
ad through YouTube videos, in contrast to TV channels that broadcast their
content whether or not users watch it.
3- Advertising through the Internet in general, and
through YouTube in particular, allowing the user to take actual action towards
the advertisement and immediately, to benefit the advertiser immediately.
4- Advertisers can test results without paying large
amounts.
5- Based on all the previous features, the results are
good, and this is compared to many other advertising channels.
Other video sharing services:
Vimeo:
a video website popular with more serious video producers interested in higher
quality video production.
Facebook video:
the most popular social media site, Facebook, allows users to upload, create
and send videos as well as photos and text.
Flickr:
primarily a photo-sharing site, but can share videos up to 90 seconds as well.
Now we come to the important question after knowing all
this information about YouTube
How can you benefit from YouTube
There are many different ways to get the most out of
YouTube, and we will address some of them in the next points, so be attention
1- Create your own YouTube channel and publish your
content. We will explain in future articles how a YouTube channel works and how
to market it and make a lot of money through it.
2- Work as a freelancer to help channel owners
Many owners of YouTube channels need help in some
aspects. The owner of the success channel cannot make good profits by relying
on himself in everything. Here are some tasks that the owners of YouTube
channels may need:
Creating videos or editing them
Image design
Promoting videos and channels
Photography
Making scripts for videos
Manage your channel and respond to comments.
If you have the ability to do one of these jobs, this
means that you can achieve profits by providing services to channel owners in a
freelancing manner.
3- Advertise on YouTube
If you have a product or service and want to market it,
or you are a business owner and want to market this business to get more sales
and then more profits ... then why not try advertising through YouTube.
Just create a great video to promote what you have, and
start your YouTube campaign.
in the end, I hope I gave you some exciting and
motivation to start using YouTube, either personal or for marketing and earning
money if you do not know yet how to start then enroll in this free course from
udemy
which will explain everything you want to know about YouTube, how to
create your own channel and achieve profits.
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I hope that I have answered you well about how YouTube
works and on what basis you can use it to profit from it, I also hope that the
resources that I have put in this article help you take advantage of this
wonderful treasure Please leave me your opinion in the comment section about
the content we offer and share this article with your friends.
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