Social Media Marketing Guide 2020
Social Media Marketing Guide 2020
The golden rule of
marketing is to put the product or service in front of those who want it in
time, and according to the latest statistics, the population of this planet
reached 57.7 billion people by the beginning of this year 2020.
You know that 42%
of this total — approximately 3.8 billion people — use social media on an
almost daily basis worldwide.
For this reason,
social media marketing has become an essential for any marketer or employer,
regardless of the type of product or service provided in any field or industry.
Social media
marketing is a content industry suitable for every site (e.g. Facebook,
Instagram and YouTube) to promote different products and services.
This content should
be perfectly suited for each platform — each social networking site has certain
characteristics that we'll display later — so that it increases sales and also
helps spread the brand among potential customers.
This is why in this
comprehensive guide to social media marketing you will find everything you need
to increase your conversion ratios (turning the user into a permanent customer
for you), and achieve your marketing goals in the best
possible way.
here you can find more about using social media in marketing:
- marketing using Facebook
- marketing using Youtube
- marketing using Instagram
- marketing using twitter
here you can find more about using social media in marketing:
- marketing using Facebook
- marketing using Youtube
- marketing using Instagram
- marketing using twitter
The importance of social media marketing
It is true that you
know that social media marketing is very important for your business, but there
are certain details that I would like to present to you in the following
points , so that you can correctly set your goals .
1- Increase customer awareness of what you offer
According to a
fascinating statistic from the popular Oberlo website
about how Social Media websites affect customer decisions when purchasing any
product or service.
It may be shown as
follows:
• 54% of social
media users rely on them to search for new products and services.
• 71% of customers
who like a particular product nominate them for their friends and acquaintances
on Social Media.
• 73% of business
owners in any field believe that marketing through Social Media is very
effective.
• Social media
users spend an average of 2:22 hours a day on these sites.
Having your company
or service on social media helps you spread awareness among people, which is
very important to get the attention of those who are interested in what you offer to buy from you.
Not only that, but
your constant communication brings you closer to them, making them constantly contact you and become your permanent customers, and you can guarantee a
constant profit.
2- Marketing through social media sites is suitable for any business
Whatever your
business, whether you're relying on a website, a shop, a service provider, or
even a freelancer, you can exploit social media for your benefit.
This is the
splendor of Social Media, where you can use it to communicate with your
customers, sell services directly to them, or provide customer service and
after-sales services at high speed.
That's why you have
to think carefully about the quality of your business, and the best way to take
advantage of social media sites.
3- Social media sites help you read the market
A good marketer has
to read the market deeply in order to make the right decisions. Market reading
includes knowledge of new trends and customer interests to deliver a product
that suits them.
Market reading also
depends on the monitoring of competitors and what they offer, the quality of
content they rely on to promote their products, and the extent to which
customers interact with them.
All this
information you can find very easily on social media for free, just know where
to look for this information.
4. You can start with any budget
Any means of
marketing depends on money, especially traditional ones, printing advertising
leaflets, banners, posters, etc. costs a certain amount of money, as well as
advertising campaigns on tv or radio.
This is unlike
social media marketing, where you can start marketing for free, all you have to
do is put the effort to create appropriate content.
That's not all, the
most important advantage in marketing through Social Media is the analytics and
data you collect, where you can measure the revenue of your marketing campaigns
and how effective the content you offer unlike the other means you mentioned
earlier.
Now you are fully
aware of the importance of social media marketing, and the different angles you
can rely on to promote your products and services. Now is the time to create a
complete marketing plan to achieve the best results.
The right strategy for marketing via social media
Without a clear
step-by-step strategy you won't do well on Social Media, so you'll find the
following steps very important for you to start your business online Let's
go.
1. Set your goal of social media marketing
What exactly do you
want from social media? Do you want to get new customers only? Do you want to
provide customer service and follow-up with your customers to answer their
queries?
Would you like to
have a traffic update for your website via Social Media? Or do you want to make
people aware of your stores and business?
Setting the goal is
very necessary because the content industry process will depend on it... Let me
explain this to you with practical examples where I put myself in your place.
Let's say I'm a restaurant
owner, so I'm going to use Social Media so that most of my content is exclusive
to followers, as well as content that introduces me to the quality of the food
and recipes we offer in the restaurant.
I will also rely on
contacting them, assisting them in the event of any problem, and Will answer
any queries they have so that they can trust more in my brand.
This way the
content you provide will be appropriate for your goals, helping you strengthen
the relationship between you and your customers, and this will result in more
profits for you.
2. Collect all information about your customers
Examining your
customers' personality, goals and problems is the key to the success of any
marketing campaign. That's why you have to ask yourself a few questions to
paint them an accurate picture:
- What is your
average customer age?
- Are your clients
men or women or both ?
- What is the
economic status of your preferred customers? Do they have to have large budgets
or do you offer simple cost services?
Are there specific
problems or challenges that may prevent customers from reaching you (such as
time factor, place, or children)?
- What are your
customers' interests related to what you have to offer (reading, football,
photography, surfing the Internet)?
All of these things
will help you provide an excellent service that is perfectly suited to your
customers, and will also make you use these things in your social media
marketing campaigns.
Let's go back to
the same restaurant example .
- Suppose I
own a restaurant that serves family meals, so I'll make kids' meals, and i'll
also provide them with play area, and I'll give them a range of simple gifts
and toys.
This is because I
know how much parents care about children, they often come out of the house to
entertain them, and as long as I offer a good experience to the children,
customers will be keen to visit my restaurant on an ongoing basis.
I'm going to do
some simple videos for kids in designated areas, taking some pictures of them
with my gifts, and promoting them on social media.
That's how I get
more customers and more people connected to my restaurant, that's the real
power to understand your customers and their problems and deliver content that
speaks to them the right way.
3. Create interesting content
In the previous
point, i mentioned the quality of the content and how to make it linked to the
customers you target in your marketing campaigns. This content is very
important to achieve your goals.
No matter how good
the service you provide, if the content you provide is poor and inappropriate,
you won't achieve anything. The content must be of high quality in order to
attract attention.
These illustrations
and videos explaining products or services should be an important part of the
content they provide, in order to demonstrate to your customers the quality of
the products and services they offer.
People generally
like social directory, meaning that they see with their own eyes that other
people are using the products they sell, so be sure to provide content that
shows this.
Try to take photos
or videos of your customers using your products, ask your customers to share
their experiences with their friends and followers, and then post this content
on your social media accounts.
Also try to keep
the content you provide up to events that interest your customers, if there's a
sports tournament, a feast, or a specific social event you have to make content
about.
4. Set a timeline for your content
Content making is a
cumbersome process, because it is done continuously and takes not too little
time, so you have to organize this process and make large collections of
content at the same time.
For this you must
rely on social media account management tools. These tools enable you to make a
complete table of your content, so that you publish it at times you pre-select.
So you can make a
month's content in advance, and the tool determines the times you want to post.
You save time and effort, and you're free to connect with and interact with
your customers.
The most famous of
these tools are:
The schedule will
make it easier for you to monitor the content industry, identify strengths and
weaknesses, whether you're making content, relying on a member of your team, or
using marketing services.
5- Analyze the results
I mentioned earlier
that what distinguishes social media marketing is that you can know the results
very accurately. You can also test more than one method and method in the
content industry.
All social media
sites without exception offer you free Analytics to make the right use of those
sites. But the question now is, what factors should you keep an eye on?
Let me answer you
through the following list:
- Sales: This is
the most important result for you, the more you increase your sales, the more
you show your marketing success.
- Followers: The
more followers of your social media accounts, the better, so you should keep an
eye on the growth rate.
- The size of the
interaction with content: The volume of comments and likes that your content
receives is a very important indicator.
- Spread: Each
Social Media site measures the prevalence of your content (Impressions), and
the higher this number, the more you show that the content you provide is good.
- Share: Social
media users share any good content with their friends, so this is a very
important factor and you have to motivate your followers to do so
Keep an eye on
these factors and compare results periodically (weekly-monthly) to make sure
you're on the move, because you'll always find ways to improve results.
What are the best social media sites for your marketing campaign?
This question is
asked by many marketers, or business owners who do not have enough
experience in e-marketing, and the answer is to rely on the social media site
where the largest number of your customers are located.
By the way, this
does not mean that you rely on only one site and ignore the others, you can
exploit all social networking sites in the marketing process, but you have to
specify the most important site and then the important one.
That's why let me
sum up the nature of all the most popular social media giant platforms, so it's
easier for you to choose.
Facebook is a
social platform, for this large segment of its users is older than 26 years
old. It is a favorite site for many people to share life experiences and family
news.
Most Facebook users
are the decision makers in the purchasing process (parents), so Facebook
marketing is absolutely essential. That's why big companies depend on it.
Facebook is also
more suitable for services that require permanent communication with customers,
because Facebook has a Messenger system on which many people depend.
Instagram is a
visual content platform, so photos and videos have the lion's share of content.
The larger base of users is 30 years of age and under.
So if you're
offering entertainment services or products (restaurants, clothes, activities),
Instagram is the place for you, and you need to start with it.
Twitter is the
largest social network that brings together influencers and opinion makers in
all fields. So if your area of work depends on communicating with influencers
and decision makers, you have to rely on Twitter.
Linkedin is a
giant platform many call "Facebook Professionals". This platform was
acquired by the giant Microsoft because of its powerful influence.
If your service is
of interest to professionals such as programming, marketing or design, being on
this platform is absolutely essential, because you will definitely find your
customers there.
Youtube
YouTube is the
world's second largest research engine, and billions of people enter it every
day to watch videos in various fields, from entertainment to educational
programs.
Making content in
the form of video is not easy, for this YouTube marketing is not for everyone,
since it takes more time, preparation and follow-up than other social media
sites.
So if you're
offering activity-based services or content industry (design and graphics
services, tourism services, sports activities, educational services), YouTube
is the perfect platform for you.
In other articles,
we will discuss in details how to use these platforms for marketing.
Important tips for marketing using social media
Now you see the
whole picture in terms of social media marketing and all its angles, and you
have a clear strategy to achieve your goals.
But there are some
things to keep in mind, which I made sure to give you in the form of a set of
tips.
1. Use the video mainly
All social media
sites even Twitter prefer content in the form of video, because it makes users
spend longer on those sites.
That's why you have
to include the video in your marketing plan and rely on it, and remember that
in order to make social media work for you, you have to satisfy their
algorithms.
2. Use ads
This is an
undebatable fact, all social media platforms rely on ads to make money, so it
provides you with very powerful tools to target the people you want with the
content you choose.
The most important
paid advertising platform is Facebook because of the power of data you have
about users, their natures, and their goals that you can exploit as a marketer.
3- Publish constantly
This is necessary
and you can't fail at all, you should post new content every day (not less than
3 times a day), and as I mentioned earlier you can count on a lot of tools to
help you.
4- Interact and share your customers with the content you make
All social media
marketing experts said that the best types of content are content made by
customers, or interactive content that makes customers respond to it.
That's why large
companies do competitions and surveys, and ask their customers to share their
experiences with products and services so that they create a community about
the product or service.
For this whatever
your field you have to rely on this method in making your content.
5- Take advantage of marketing through influencers
Influencers (famous
and influential social media account holders) are the celebrities of this era
with whom all companies seek to work and collaborate.
That's why mobile
companies are flocking to tech-channel owners to collaborate with them, and
beauty and fashion companies are running behind Instagram celebrities to work
with them.
For this reason you
have to take advantage of this type of marketing, you are not required to
cooperate with a large influencer, you can rely on small influencers (who have
less than 100,000 followers) to promote your products and services.
Collaborating with
influencers is not expensive at all, you can give them very small amounts or
free products to review and promote among their followers. This method is very
popular right now and is achieving tremendous results.
6- Use hashtags
All social media sites
rely on hashtags, and even YouTube has recently become dependent on them as
well. Hashtags enable users to search more easily on Social Media sites.
You can also use it
to communicate with your customers, and make them make content associated with
your brand or service with ease, which of course increases the popularity of
your brand, and the popularity of your social media pages.
In this terrible
technological age we are currently living in, Social Media is in a big
position, due to the amount of interest from users, as well as the power of its
tools and data.
For this reason,
social media marketing is a necessity for anyone who wants to take advantage of
this technology to increase their sales and profits, and to develop their own
business in all areas.
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