E-marketing 2020
What's the online marketing
We
are literally living in the era of e-marketing, as there is no longer any room
to ignore these tremendous marketing forces.
Whether
you are a business owner and are seeking to expand your business through these
powers, or you are an ambitious young man seeking to learn the art and science
of e-marketing, this article is written especially for you.
In
order to properly understand the power, effectiveness and hence the importance
of e-marketing ... look at your personal life, and ask yourself to what extent
has the Internet become part of my life?
Of
course, this does not only apply to you, for the Internet has become an
essential component of all of our lives, and the majority around the world use
it voraciously.
By
applying the basic marketing rule that says: “Market where your potential
customers are,” there is no more appropriate, better, or more effective place
than the Internet to direct marketing efforts.
This article is the first part of a three-part series that
talks about
E-Marketing
The importance e-marketing
E-marketing methods
Success factors in online marketing and profits
The most important online marketing tools, whether you are
a marketer, website owner or owner of a YouTube channel
The best marketing strategies to achieve profits
So be careful to read the articles on online marketing in
order to get the full benefit and I will put the link for each article after
its completion and now let's start defining online marketing
E-marketing
is every activity that is done on the Internet in order to market a product,
service, or content.
E-marketing
also means using the Internet to reach a potential or target customer, in order
to achieve the highest level of sales and then achieve the highest level of
profits.
Why is e-marketing so important to you as a business owner?
In
this part, we will address some important reasons that prove the importance of
e-marketing for every business owner, of course, these reasons are also the
reasons that drive thousands to learn e-marketing to obtain huge employment
opportunities.
You
can also call this part of the advantages of e-marketing.
1- Online Marketing is the best way for potential customers
Just
take a deep breath and try to imagine the number of Internet users at the
moment, you only have to look around you to see your friends, family, and
co-workers use the Internet, and if you only believe the statistics.
According
to statistics, the number of Internet
users in January 2020 reached 4.4 billion people around the world, that is, more
than half of the world's population uses the Internet on a daily basis.
2- Competitors using e-marketing
The
Internet is an opportunity to reach as many potential customers as possible for
your business.
Whether
you take advantage of this opportunity or not, your competitors do it or at
least they are smart. By abandoning e-marketing, you are losing a very
important competitive advantage.
3- Potential customers assume everything is online
When
your potential customers want to buy your product or service they will search
online, if there is none for you, they will completely ignore you.
4- E-Marketing helps you create a new market
E-Marketing
does not recognize the boundaries of time and space, so you can create a new
market and get more new potential customers.
5- online marketing provides an effective way to
communicate directly with the customer
Through
the tools provided by online marketing,
you can actually talk to your potential customers as if you are seeing them
face to face. This will enable you to get new ideas, suggestions, solutions to
problems with your product or service.
Also,
your clients will feel confident and affiliated with your brand, because they
see them in front of them as a familiar person who communicates with them
constantly.
6- Online marketing provides unparalleled targeting
advantages
As a
result of the data and information available for each Internet user, and based
on your marketing channels, you can reach the right customer at the right time,
and this is really a great feature that distinguishes the Internet from other
marketing methods.
7- Marketing online is the cheapest of all
This
point is rooted in the first place from the point that preceded it, which is
targeting. Through e-marketing, you will pay only for people who are really
targeted for your business, and you will pay according to the results that you
prefer, which start from merely raising awareness of your product, and reaching
the completion of a complete sale.
8- E-Marketing provides extremely accurate analytical data
Through
the digital analytical tools available in e-marketing, you can obtain all the
information and data you want in order to improve the products and services
offered.
The main elements underlying e-marketing
E-marketing
is based on a group of elements or components, these elements that govern the
online marketing process of any kind.
data
Data
is the first primary element in e-marketing, and from it, the marketing process
begins in its correct scientific concept.
The
goal of data collection is to know the needs of the target customer, his
purchasing behaviors, the expected market size, the size of the competition,
the nature of competitors ... etc.
It is
worth noting here that the role and importance of data are not only in the
beginning, but it is an important role constantly as long as the marketing
process continues.
The plans
The
plans are very important in everything in our lives, and they have special
importance in the field of business in general, but in reality, when we talk
about e-marketing, the plan has a completely different dimension of importance.
The
world of e-marketing is an expanding, intertwined and flexible world, and it
contains a lot of channels, opportunities, and trends. Therefore, for the
success of the marketing process through the Internet, a careful and clear plan
must be made.
This
includes identifying pain the adulteress, and marketing channels, and the
distribution of tasks ... etc.
Tools
Everyone
knows that e-marketing is mainly based on technology, and technology is based
on pre-prepared software to accomplish tasks with less time and effort.
Here tools e-marketing is
a very important element and has a great role in the success in this area if
everything is done manually in the field of e-marketing, what has been the
achievement of one thousand of what has been achieved already in this area.
For
example, a tool like WordPress, which allows you to create a website with ease, is
used on 30% of all websites on the Internet.
It is
worth noting here that the tools are used in all stages and aspects of
e-marketing.
Skills
In
fact, there are quite a lot of data in the world of e-marketing, and this
consequently provides many options and alternatives.
Each
of these elements is equally important, but what makes the difference and makes
some achieve exceptional results is marketing skills.
The
marketing skills of an e-marketer are the thing that ultimately depends on it,
and it makes the difference between a traditional e-marketer and
a professional e-marketer.
Marketing
skills include the following:
- Creativity and innovation, and this depend mainly on the nature of the
marketer.
- The
ability to obtain the best results at the lowest costs and this includes
reducing unnecessary costs and exploiting the available marketing opportunities.
- The
ability to build good relationships with others, which helps to create a
collaborative environment to achieve the best possible results.
E-marketing channels
E-marketing
does not depend on one channel, but rather depends on many and various channels.
Online marketing channels are interconnected.
Blogging
Blogging
is an essential pillar of e-marketing. Blogging is a long-term marketing
method, the goal of which is to attract new customers and provide important
information and data to existing customers, by publishing useful and high-value
content in the field in which business is specialized.
Google,
Facebook, and Amazon have blogs through which they publish the latest news, and
publish important articles to raise awareness of their products and services
... etc.
Commission marketing or affiliates
Commission
marketing is one of the genius e-marketing ideas, whose idea is that owners of
goods or services share a portion of their profits with commission marketers
who market for them.
In
fact, there are millions of dollars every day traded through this type of
marketing, and this type of marketing opens up great prospects and
opportunities for both product owners and commissioners.
To
find out more about commission marketing And how to achieve profits through it I advise you to read these articles:
Paid Advertising
Paid
advertising is one of the fastest channels to get results, but it is also the
most expensive. The idea is simply to go to one of the advertising companies
and start creating ad campaigns according to the system of these companies.
There
are a lot of advertising companies that you can market with, and there are many
marketing methods available in this type. Here is a list of the most important
types of advertising companies that you can advertise in a paid way:
1-
Search engines such as Google
mostly
search engines allow advertisements paid through specialized advertising
companies affiliated with them.
The
primary payment system in search engine ads is under pressure (that is, you
will pay a certain amount of money for each user who clicks on your site’s
link).
Here
your ad will appear on the search results page according to the keywords you
will target in your paid or funded ad.
2-
Social networking sites such as Facebook,
social
media sites, allow their users to make funded advertisements for their products
and services. Through your account on the social networking site and not
Facebook ... You can create your advertising account and start getting visitors
to your site or interact on your commercial page on the site.
There
is more than one way to know the cost of advertising on social media, such as
paying for a click, paying for viewing the ad, and paying for interaction on
the post.
3-
Websites that provide paid advertising services.
Many
websites and blogs allow advertisement spaces to be displayed for money.
In
this case, you have to find a website or blog specialized in the same field as
your business, and then you contact the administration to conclude an
advertising banner development agreement with this site or this blog in
exchange for a sum of money that is paid monthly.
Email marketing
This
is the oldest type of e-marketing, which is done by collecting a mailing list
that contains users who are interested in one thing, and then sending marketing
messages to them.
It is
worth noting that this marketing channel does not operate independently, but
rather works alongside the business or blog site or blog.
Marketing
by email in the form of professional is a system that is set p Li website,
which is c m p email addresses of potential customers, and then are sent
marketing messages to them.
Marketing through social media
Social
media is one of the most important e-marketing channels ever. We have covered
social media marketing when we talk about paid advertising, but you can market
through social media for free as well (or you can make a mix of paid and free
advertising on social media).
Through
social media, you can build professional business pages for your business, and
you can open communication channels between you and your potential customers,
and keep them up to date with everything new about your business.
For
more information about advertising on social media, I advise you to read these articles:
Marketing by search engines
We
discussed above the search engines as one of the paid advertising companies,
but this does not mean that the search engines are a separate e-marketing
channel, but rather the most important and effective e-marketing channel at
all. Through the site or blog that represents your business, you can get free
visitors through search engines, foremost of which is Google.
This,
of course, requires you to provide high-quality content and work to improve
your site for search engines or the so-called SEO.
The most important sources for learning e-marketing
In
this part, I will finish my article with a group of the most famous leading
sources in the field of e-marketing, along with a group of free and paid
courses offered by large and leading entities such as Google and people who
have made millions of dollars through e-marketing
The most famous
international blogs in the field of e- marketing
1- Copyblogger
here is the link
2- HubSpot
here is the link
3- Google Blog
here is the link
4- Neil Patel
here is the link
A set of free and paid crosses in e-marketing
A group of free courses
offered by the site Hubspot
here is the link
A group of free courses
offered by Google
here is the link
A group of free courses in
social media marketing from the site Alison
here is the link
Super affiliate program
here is the link
Overnight millionaire
here is the link
okay, that is all what we have today but keep in touch as i said above this article has at least another two very important parts, i will provide the links after i finish them
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