New Marketing Strategies (12 Innovative Methods in 2020)
New Marketing Strategies (12 Innovative Methods in 2020)
Do you feel that the marketing strategies you depend on are
becoming old or boring, are you looking for new and different marketing
strategies to increase the sales of your products and services?
If your answer is yes, then you are in the right place, whatever
your field of work or interest:
- An entrepreneur who wants to increase your brand sales and
spread them among people.
- Specialized in social media marketing and want to make better
use of it.
- You have a business or service and want to increase your sales
and profits in different ways.
Certainly one of the new and innovative marketing strategies
that you will find here will help you to increase people's awareness of your
brand and increase their affiliation with it.
Some of the ways and strategies you will get to know:
- Using the Podcasts In promotion.
- How to make customers a part of your brand.
- How to get customers to create great free content that you use
in ads.
- Using the idea of Bundles In promoting products and
cooperating with different brands.
- Using live broadcasts to promote.
And other new methods and marketing strategies that we will
present to you in a simple manner with many practical examples until the idea
becomes clear to you ... Let's start showing our list of new and innovative
marketing methods.
1- Make customers a part of your brand
One of the new marketing methods currently is to provide a
different and interesting experience for your customers, by making them a part
of your brand, and involving them in everything.
There are a lot of ideas for using this new method of marketing,
let me explain it to you with a few practical examples:
Take a tour of your clients backstage
Take one of your clients on a tour indoors (for example, where
to prepare food in a restaurant), and have them photograph and share this
experience with their friends and followers.
This way the customer will feel more confident, you are not
hiding anything from him, and also that will help you to publish your brand in
social media completely free and funky.
Make the customer who creates the product himself
In one of the coffee shops in America, there is a dedicated day
in the week in which the owner of the store allows customers to make their own
coffee.
This special experience makes the shop very crowded on that day
because most customers bring their friends and family to share this different
and unique experience in their favorite store.
This way, the customer feels that he is part of the brand, that
he is at home, and that enhances your brand strength… so why don't you do the
same in your shop?
2- Make assemblies for your products and services at special
prices
One of the new methods of marketing that has recently spread is
making assemblies of so-called products and services Packaging or Bundling.
For example, if you sell skincare products, why not collect a
complete set of your products, such as:
· Hand lotion
· Facewash
· Moisturizing cream for the skin
· shampoo
And you package it in one carton and sell it to customers for
less than they would pay if they bought each product individually, this method
achieves excellent results now in selling all products and services.
Even if you sell digital products you can take advantage of this
simple method and effective at the same time to increase your sales and thereby
increase profits.
3- Make assemblies for more than one product on the market in a
special package for your customers only
This method is similar to the previous method in marketing, but
the difference is that you will make a combination of different products from
the market to complement your products.
Let's continue with the previous example, since you sell
skincare products, as you combine some other products that you do not
manufacture:
· shaving tools
· Deodorant
· Various hair care products
This new method of marketing has many benefits, such as:
· Connect the customer with you more, as you provide him with
everything he needs in one place.
· Building relationships with different brands, which is a
win-win situation.
· Get the largest sector of the market in your field, which
opens the door in front of you to only invest, you may buy some other brands or
even enter into a partnership with them for decades.
Try this method of marketing, whatever the size of your products
or services. Even if you work in the field of freelancing, you can use the same
method to increase your profits and build strong relationships in the field in
which you work.
4- rely on phonetic notation (Podcast)
One of the new marketing channels that have become present in
the Arab world in recent times is the Podcasts, Due to the popularity of
people.
The podcast is one of the photos of the content industry (like
radio, but you don't need radio stations to post episodes, because you depend
on the internet).
There are many platforms that host these types of content such
as:
· platform Itunes
· platform Soundcloud
· platform SimpleCast
· Application Podu
And other platforms that enable audio content makers to post
what they want at any time, and also enables the audience to listen to episodes
anytime, anywhere.
5- Do competitions to create the best content on social media
for your customers
Competitions on social media is not a completely new idea, but
what is new here is the method of the competitions themselves, because this
time the idea is competitions in the content industry.
Suppose, for example, that you sell clothes to girls. Imagine if
you did competition among your followers for the best people who use your
clothes in making the best clothes coordination.
And the winner will get a voucher to purchase from your store,
imagine what happens next:
· A large number of girls will accelerate to participate in the
competition.
· Many of them will share the competition between friends.
· The interactivity with your content will increase and you will
get more followers.
· Awareness of your brand will increase.
· You will achieve higher sales.
· You will get free audience content, which you can then use for
various ads and promotions.
There are many ideas for competitions among your audience, the
most important being to make the idea about creating content so that it is easy
to participate and at the same time put your brand in the content.
Also, this method is suitable for almost all fields. As long as
you are looking for new marketing methods, this means that you have a presence
on social media, so why not take advantage of this presence and increase the
volume of interaction.
6- Depend on the live broadcast in the promotion
One of the constant trends in 2020 is live broadcasting, because
people love personal communication on social media, whether with their friends
or even with the brands and companies they prefer.
For this, make a live broadcast from time to time, for example:
· You make a live broadcast of the scenes of your service or an
important event in the company.
· Have one of your employees create a live broadcast to answer
questions and communicate with customers.
· Notify a discount or special offer that will only be offered
in live broadcasts to make more people follow the broadcast.
This method is suitable for almost all fields, especially if you
provide a service and your customers need constant support from you, so why not
provide them to them and also market them with other offers and products and
increase their loyalty to you at the same time.
7- Use old marketing techniques in a modern style
One of the oldest strategies of marketing, distributing
promotional advertisements and creating advertisements on the streets is one
that can add some touches to improve their results.
What do you think if you designed infographics with some
important information and instructions that your audience needs, and then
distribute them to them, will this not increase your awareness about your
brand?
When you use this method, the person receiving the infographic
will not feel that it is receiving a promotional card, but rather a paper
designed in an attractive way and with information of interest to it.
8- Create a library where you can provide your service
One of the best new marketing methods that are currently
spreading in service delivery stores such as restaurants, cafes, etc. is to
place some books in the place of providing the service.
If you sell any service or product and require the customer to
wait, why not put him some popular and entertaining books that he can read for
free while waiting.
Personally, I know some of the entrepreneurs who have tried this
method and have achieved good results with them in a short time, especially
since the idea of books
makes the customer more attached to your place and frequent it.
All this means an increase in profits, which is the goal of
marketing.
9- Print T-shirts with your brand and distribute them to your
customers for free
This method is not entirely new, but I liked to put it here
because many entrepreneurs do not know how strong it affects clients.
Always remember that people generally love anything for free,
and even feel very happy when you get it, so what if this was a piece of
clothing ?!
And you know very well that whenever your company is a cause of
customer happiness, this means free advertising, because this customer will
talk about your brand in front of everyone who knows, not to mention wearing
the T-shirt that your brand is on.
Printing and distributing t-shirts is inexpensive, and if you feel
that your budget does not allow you can print other products such as notebooks,
hats, tassels or paper labels.
As long as its design is attractive and the customer will get it
for free, it will achieve the desired results.
10- Write a handwriting thanks letter to your clients
There are many statistics on digital marketing, which indicate
that personalizing when communicating with customers produces excellent
results.
Note: I advise you to read “ Digital Marketing Trends in 2020”
if you want to know a lot of information and statistics about the most
important trends in marketing that you should pay attention to I will provide
the link soon, keep in touch.
If you make this effort to place a simple handwriting thanks
letter within the product that the customer has purchased from you, this will
have a positive impact on him and he will also feel grateful.
You can also put some discounts or offers by hand also that you
allocate to him, especially if he purchases more than one product at one time.
11- Republish and comment on good content from various sources
This new method of marketing relies on content marketing and
social media marketing simultaneously to promote your brand.
Imagine if your company's official account republished any
content from an influencer in your field, or even to other companies or brands,
what would your audience feel when they saw it?
And another question, what will these influencers do when they
see that you value their content? ... I think you know the answer.
You can also use this idea in all content images:
· Articles
· Videos
· Publications on communication sites
The more you create and add your own touch to this content, the
better results you will achieve because then people will feel that your brand
is like an influential account in the field.
They will treat your brand as a source of useful information,
and all this increases awareness and thus increases your chances of getting new
customers other than renewing trust with your existing customers.
12- Create simple web applications for your audience
Let's say you work in health and fitness, and you make a simple tool
on your site to calculate calories in foods and diets.
Don't you think that this simple tool will bring many visits to
your site ... whether through search engines or by sharing the tool on social
media?
There are many shapes and images for simple web applications
that you can use, and there are some companies online that offer you ready-made
templates for these tools so that you can use them easily without having to
design them yourself.
You can also use a programmer to make the tool you want. If you rely
on a blog to promote your brand, I advise you to try this new method of
marketing.
At the end of this article, I strongly recommend you to watch
this video to see how people can make serious money with these marketing
strategies and you can do the same also
If you want to know more about marketing strategies, social
media marketing, SEO, digital marketing I will provide a set of courses on
Fiverr in the next few days with discount more than 70% these courses will help
you to start your business or growing an existing one please comment if you are
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tell me in the comment section If you like our content
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